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Merck KGaA, Darmstadt, Germany, Defines Blue-Glow Purple as the Effect Color of 2017
2016-11-16

Merck KGaA, Darmstadt, Germany, Defines Blue-Glow Purple as the Effect Color of 2017

Merck KGaA, Darmstadt, Germany, a science and technology company, has announced for 2017 its first effect color of the year. It is blue-glow purple. The violet shade continues the trend towards shades of reddish blue and bluish red. With our effect pigments from, the extraordinary color can be imparted in a variety of shades to cosmetics, printed and plastic products as well as coated surfaces. "Fruity and fresh like plums and at the same time reminiscent of old roses and ripe fruit are attributes inspiring the trend towards reddish shades. Our versatile trend shade creates both punky and royal impressions through a calm and mysterious color, which can also appear vibrant", said Filip Roscam, Design Director for Pigments & Functional Materials within the Performance Materials business sector. Our effect pigments allow the trend shade to vary between a more reddish shimmer transitioning to bluish, depending on the viewing angle and properties of the surface. Applying their sharp sense of direction and keen instinct for trends, our trend scouts monitor societal developments and interpret them into colors, giving rise to the annual Color Forecast for the cosmetics industry, new color-intense effect pigments, and now also the "Effect Color of the Year". They observe street scenes and exhibitions, collaborate with other trend scouts and advisors, and also probe the international terrain. Roscam, for example, is a management board member of the international Color Marketing Group. First and foremost, a combination of our effect pigments Iriodin Icy White Lightning and Xirallic NXT Tigris Blue with other red shades lends a trendy violet appearance to consumer goods and lifestyle products. A variant of Timiron Splendid Violet rounded off by Ronastar® Diamond Black creates lipsticks, eye shadows and nail polishes that shine in the trend color. With its intense blue-violet effect, Colorona Patagonian Purple enhances cosmetic formulations. - See more at coatingsworld.

CHINACOAT2016
2016-11-16

CHINACOAT2016

THE WORLD’S COATINGS SHOW WILL RETURN TO GUANGZHOU! CHINACOAT has been serving the global industry since it was firstly held in 1996. During the 3-day event, we strive to offer a definitive one-stop platform for visitors to source full range of products, to gain exposure to new trends and to become more knowledgeable about the industry at large: --Buy from great number of China manufacturers at competitive prices. --Stay abreast of industry developments and collect useful market intelligence. --Technical programmes (including Conference, Workshops, Technical Seminars, etc.) can help better understand the challenges and trends in the industry. Now, more than 1,020 exhibitors from 30 countries will display their new products and innovations on a gross exhibit area of over 64,000 square metres in 6 exhibit zones. In 2016, CHINACOAT returns to Guangzhou. We will continue to provide an international trade platform for business networking and pushing the industry a step forward! DATE & VENUE Date: Nov 30-Dec 2, 2016 Venue: China Import and Export Fair Complex (Canton Fair Complex) 380 Yuejiang Middle Road, Guangzhou, P. R. China Halls & Exhibit Zones: Halls 9.3, 10.3 & 11.3 Hall 11.2 Hall 11.2 Meeting Theatre #8 Halls 9.2, 10.2 & 11.2 Hall 11.2 Hall 13.2

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